World leader in the areas of energy and transport , Alstom is responsible for providing important equipment and services in the infrastructure sector, such as, Brazil’s largest hydroelectric plant, Tucuruí, and São Paulo’s metro services. Retoque started to attend the company in April 2006 with the challenge of disseminating to the press the PeopleQuest, a leadership training program of the multinational. When the areas of power generation from ABB and Alstom joined in 1999, Retoque was chosen to communicate the new joint venture. A press conference was organized in Taubaté, which involved the transport of more than 30 journalists, the media training of executives and preparation of the plant to host the conference. The repercussion reached over 60 news stories published.